Case Study:

Business information
joint venture

Challenge: A division of publisher PBI Media serving the film and television content creation industry wished to expand its market reach and secure competitive advantage.

Analysis: SWI identified that the entrance of computer equipment manufacturers and telecom service providers into the industry would fuel demand for market understanding and allow SWI's client to engage prospects much earlier than competitors. 

Solution: SWI conceived and created a joint venture (PBI Market Partners) to create, publish, and promote market research and analysis.  The joint venture approach sped time-to-market, better managed risk, and resulted in a more credible product.

Success: SWI and its client sold the research to dozens of product and services companies, repurposed it for unique editorial content, and used it to drive industry recognition events.  Most important, it allowed SWI's client to establish itself with prospects early in the product cycle, thus giving them a competitive advantage over traditional rivals in competing for later promotion expenditures.  SWI's innovation of offering  interactive market models along with published research forms the basis for many of its current client projects.