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Case Study #1
Challenge: Video telecommunications providers
and equipment manufactures wanted to educate the televsion and movie
industries about new technologies and applications of new digital
video services in order to drive growth in an emerging market.
Analysis: Although media industries were also
converting to digital formats, these parlell expereinces would not
readily intersect unless the early adopters in both industries were
deliberately brought together.
Solution: SWI concieved and produced the first
three VidTranS conferences and marketed them to target audiences
from both the telecommunications and the media industries.
Success: The conferences succeeded stimulating
a digital video services market in the late 1990s and VidTarnS is
now integrated into the mainstream media industry through a relationships
with that industry's premier technical and standards body.
See the conference programs created by SWI:
VidTrans
1998 -- VidTrans
1999 -- VidTtrans
2001
Read some of the publicity generated by SWI:
"VidTranS '99: the
future is now" (Nov 99)
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