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Case Study: Conferences and Seminars that drive industry growth and enterprise business development |
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Case Study #1 Challenge: Video telecommunications providers and equipment manufactures wanted to educate the televsion and movie industries about new technologies and applications of new digital video services in order to drive growth in an emerging market. Analysis: Although media industries were also converting to digital formats, these parlell expereinces would not readily intersect unless the early adopters in both industries were deliberately brought together. Solution: SWI concieved and produced the first three VidTranS conferences and marketed them to target audiences from both the telecommunications and the media industries. Success: The conferences succeeded stimulating a digital video services market in the late 1990s and VidTarnS is now integrated into the mainstream media industry through a relationships with that industry's premier technical and standards body. See the conference programs created by SWI: Read some of the publicity generated by SWI: |