More Case Studies:

Challenge: Manufacturer of equipment and software for the film and television industries sought objective assessment of worldwide market share and of business growth potential in selected segments.

Solution: A multi-stage project that began with baseline market research, evolved to develop hypothesis about a specific business opportunity, and concluded with research and analysis to verify/refine opportunity scope.

Discover Mediaworks

Challenge: Television programming and services company sought to expand into online services

Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.

Digital Cinema Report

Solution: Worked with publisher to create two joint ventures to leverage existing market position:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from re-purposed editorial material for sponsorship sale.

MyWeather

Solution: First as feasibility consultant, then as provider of  co-founder and executive service, researched, planned, and launched B2B/B2C web services business
- Re-imagined potential offering as online web service rather than traditional box product
- Seed investor and leader of successful pilot implementation; proved business model to secure multi-million dollar funding
- Grew to sustainable operation with revenues from station licensing fees, online advertising, and paid consumer content.

Read more about  MyWeather in the New York Times.